Problem solving and content solutions
As a journalist, I turn complicated situations and stories into information that is easy to digest and understand.As an managing editor, I create content that communicates and connects with users and builds trust.When writing copy for company websites, I find efficient solutions and use the right voice and tone to meet business objectives and address customer needs.
Portfolio
BibblyBibbly is a website under design to allow family members or friends to recreate children’s short stories into a custom book. It showcases my skills as a UX writer, from competitor analysis to creating user flows, undertaking UX research to understanding voice and tone and completing a content style guide. It also includes all my wireframe work and prototypes from sign-in pages to onboarding.Click here to see more.
UX Writing Hub ExercisesDuring my the UX Writing Hub, an online UX writing and content design education platform, I completed several UX design and copy exercises, highlighting a broad range of problem solving and content creation skills.Click here to see more.
UX Writing Hub BEE FREE Work ProjectA task to create a first draft of the content design system for BEE Pro and BEE Plugin and to bring the product copy my team had created in line with the tone of voice and style guide of the company.Click here to see more.
MediumAfter some reflection about my journey up until now, I took the opportunity to start publishing articles on Medium deep diving into the transitional skills between UX writing and journalism.Click here to see more.
S&P Global Commodity InsightsLed a dynamic, people-first chemicals pricing team, responsible for key pricing benchmarks, driving news coverage, managing engagement activities, and ensuring a consistent implementation of methodologies in daily assessments.Click here to see more.
ICIS EnergyAcross 8 years, progressed from a news reporter to a global editor for a highly respected intelligence service provider. Trusted to oversee the creation and publication of accurate and engaging digital content and align multi-media strategies.Click here to see more.
A1 Clay ShootingA family business: Identified valuable business opportunities to generate new revenue streams. Created all online content, adhering to our overarching brand identity. Reviewed and edited content flowing to the website, and customised brand message to drive engagement.Click here to see more.
Always happy to chat
Email me at capaldof@gmail.com or call me on 07790033773.Otherwise, reach out below.
A little about me...
I am a writer with a background in the world of editing and news reporting.I appreciate the importance of using clear, concise and accurate language, as well as the ability to communicate complex ideas in a way that can be easily understood by a target audience.I find both journalism and UX writing both require meticulous research and fact-checking skills, as well as the ability to gather and organise information effectively. I was drawn to UX writing as I enjoy the conversational style of the writing and the creative thinking the role offers.I have also helped manage a family-run clay shooting facility for most of my working life, which allowed me the opportunity to create content for my first website.My experiences have taught me to always be clear with messaging and to work hard to understand the needs of customers and build their trust.I love hanging out with my family and friends, travelling, photography, clay target shooting, cooking, live music, trying different foods, snowboarding and football.I take work seriously but not myself.
