Problem solving and content solutions
Successful businesses find the best way to communicate and connect with its users.The right voice and tone are essential to build trust with a target audience.Throughout my career as a journalist, I always strived to provide audiences with all the knowledge they needed in the simplest way possible. To make complicated situations and stories easy to digest and understand.As an managing editor, I always saught to create and offer content that spoke clearly to users, to provide all relevant information, build trust and create a rewarding experience.When writing copy for company websites, I looked to find creative and efficient solutions to meet business objectives and address customer needs.I understand the impact of using the right words, and the magnitude of using the wrong ones, making sure all important information users need is provided, while keeping things as simple as they need to be.
Portfolio
Bibbly
Bibbly is a website under design to allow family members or friends to recreate children’s short stories into a custom book. It showcases my skills as a UX writer, from competitor analysis to creating user flows, undertaking UX research to understanding voice and tone and completing a content style guide. It also includes all my wireframe work and prototypes from sign-in pages to onboarding.
UX Writing Hub Exercises
Across my time at the UX Writing Hub, I completed several UX design and copy exercises. highlighting a broad range of problem solving and content creation skills.
UX Writing Hub BEE FREE Work Project
A task to create a first draft of the content design system for BEE Pro and BEE Plugin and to bring the product copy my team had created in line with the tone of voice and style guide of the company.
Medium
After some reflection about my journey up until now, I took the opportunity to start publishing articles on Medium deep diving into the transitional skills between UX writing and journalism.
S&P Global Commodity Insights
Led a dynamic, people-first chemicals pricing team, responsible for key pricing benchmarks, driving news coverage, managing engagement activities, and ensuring a consistent implementation of methodologies in daily assessments.
ICIS Energy
Across 8 years, progressed from a news reporter to a global editor for a highly respected intelligence service provider. Trusted to oversee the creation and publication of accurate and engaging digital content and align multi-media strategies.
A1 Clay Shooting
A family business: Identified valuable business opportunities to generate new revenue streams. Created all online content, adhering to our overarching brand identity and personality. Reviewed and edited content flowing to the website, and customised brand message to drive engagement.
Always happy to chat
Email me at capaldof@gmail.com or call me on 07790033773.Otherwise, reach out below.
A little about me...
I am a writer with a background in the world of editing and news reporting.My experience (its not polite to ask a man his age) helped me appreciate the importance of using clear, concise and accurate language, as well as the ability to communicate complex ideas in a way that can be easily understood by a target audience.I find both journalism and UX writing both require meticulous research and fact-checking skills, as well as the ability to gather and organise information effectively. I was drawn to UX writing as I enjoy the conversational style of the writing and the creative thinking the role offers.I have also helped manage a family-run clay shooting facility for most of my working life, which allowed me the opportunity to create content for my first website.My experiences have taught me to always be clear with messaging and to work hard to understand the needs of customers and build their trust.I love hanging out with my family and friends, travelling, photography, clay target shooting, cooking, live music, trying different foods, snowboarding and football.I take work seriously but not myself.